Usually, you want to rely on organic search engine traffic, to cut your overhead costs. This can be done with SEO techniques which we’ll cover later on in the post. They provide a steady source of recurring revenue, and they’re also a saleable asset, which is especially useful if you’re in the mood for change. Additionally, as the demand for advertising on your blog or podcast increases, so will your ability to select sponsorships that fit your brand, and that could provide you with steady streams of revenue and good PR. Since we’re always online, we turn to Google whenever we need information – not the library. Are you ready to finally take your online sales up to where you know they should be. Beauty Backbone’s Karla Lopez-Martinez provides solutions to these burning questions.
As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients. In SALON TODAY’s Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach. As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business. A new book teaches salon professionals how to maintain good business records with customized accounting ledgers and guidance. The demands of today’s workforce keep changing, which means owners need to get more sophisticated to retain team members.
Sites like Reddit and social media can help you get to them directly while also improving your brand awareness and learning more about your market. You can have your own blog and optimize it for keyword and SEO, and also generate leads by guest blogging on other relevant blogs in your industry. A great example of the coaching model done right is Beverly Burgess. She’s a homeschooling coach and consultant helping parents navigate the muddy waters of educating their children at home. You don’t have to worry about the headaches of setting up a website, and you can sell memberships, courses, and digital downloads all in one place. It’s even easier to use an all-in-one platform like Podia, for which you can sign up here. Resources can be tutorials, videos, posts, and any other form of content that your target audience finds useful.
No matter how good your business seems in certain areas, it can always be better, and striving for better is what sets you apart. Service provider will own their own business, and can still work the hours they desire.
Stefanie Fox Jackson conducts a poll to see what beauty professionals want today, and sketches out a strategy to help you secure your team for years to come. We must stop thinking we own a salon and start thinking we own a business that operates in the beauty industry. That business needs to operate on best business practices with profitability as the primary objective. If you want your business to grow, flourish, and ultimately succeed, the only way to do it is to embrace change.
We’re all using them one way or another, and you can easily create a membership area if you already have a website. It’s important to pick a good niche when you want to make money from affiliate marketing. However, a niche can be profitable even if there’s a lot of competition. Commissions are typically in the 5-10 percent range, and they benefit the brands because you’re doing their marketing for them.